William Wrigley, Jr., the founder of the eponymous gum company that bears his name, is one of the greatest students of efficiency and pragmatism that the business world has ever produced. Wrigley was a young man with the equivalent of $1,000 in his pocket who moved to Chicago to become a soap salesman, and the William Wrigley Soap Company also provided baking powder with the purchase as a gratuity.
Finding that the customers preferred the baking powder to the soap, Wrigley changed his business to the William Wrigley Baking Powder Company and repeated a new iteration of his formula, this time giving two packs of gum as a gratuity to the baking powder purchases. You can guess what happened next. The gum outsold the baking soda! At that point, presumably sick of changing the name, Wrigley began to sell of his gum under the “Wm. Wrigley Jr. Company” umbrella.