Did You See David Winters’ Latest Letter To Warren Buffett About Coca-Cola?

You know how Abraham Lincoln advised that if the Supreme Court doesn’t do what you want it to do, you should keep passing the same legislation over and over again, albeit in slightly different forms until you get the right response?

David Winters of Wintergreen Advisors, a shareholder of Coca-Cola, just sent out a second letter to Warren Buffett asking him to withhold support for Coca-Cola’s upcoming compensation plan that will be voted on next month.

Here’s what Mr. Winters had to say on Marketwatch:

Dear Warren,

Over the years your conviction and passion for corporate diligence and responsibility has echoed through the American consciousness. Like Jiminy Cricket you sit on our shoulders reminding us to do what is right. Work hard, be fair, save for our future, stand up for what is right, and think like an owner. Now the United States and investors are at a crossroads. People of all political persuasions recognize the enormous disparity in financial wealth between the vast majority of Americans and the very top ranks of the corporate elite.

Millions of investors depend upon Coca-Cola as a staple in their financial security planning. Some invest directly in Coca-Cola, others invest in index or actively managed equity funds, and some invest indirectly through the investment vehicle most near and dear to your heart, Berkshire Hathaway. Whether in the initial formative years of saving, in the midst of their careers or in the payout period of a well-deserved retirement, there are millions of people who worked hard for their money and believed the promise that their money would work hard for them.

Later this month at the company’s annual meeting, shareholders will vote to determine whether they will transfer a meaningful portion of Coca-Cola’s intrinsic value from the shareholders to the top five percent of the company’s employees. The proposed equity plan, when combined with existing plans, could dilute all Coca-Cola shareholders by taking up to 16.6% of the value of each share, worth $6.67 per Coca-Cola share at last night’s closing price of $40.18, and handing it to the top 5% of Coke management. If Coke uses the share repurchase program to offset the issuance of these shares as they have done in recent years, shareholders will be further damaged. The company may have to divert approximately $2 billion per year (one-quarter of its free cash flow) from productive uses to offsetting dilution. To a business with a 27% return on equity, the opportunity cost of spending $2 billion per year to offset dilution is enormous.

As you stated in your 2013 letter to Berkshire shareholders,

Meanwhile, stock repurchases at Coca-Cola and American Express raised our percentage ownership. Our equity in Coca-Cola grew from 8.9% to 9.1%…And, if you think tenths of a percent aren’t important, ponder this math: For the four companies in aggregate, each increase of one-tenth of a percent in our share of their equity raises Berkshire’s share of their annual earnings by $50 million.

Coca-Cola repurchased 121 million shares in 2013, but turned around and issued 54 million shares and options to management, reducing the share count by only 67 million shares. Now realize that if Coca-Cola hadn’t issued those 54 million shares to executives, Berkshire’s ownership of Coca-Cola would now be 9.2% instead of 9.1% and Berkshire’s share of Coca-Cola’s earnings would be $10 million larger. We agree with you – one tenth of a percent IS a big deal to Berkshire! With the proposed 2014 Equity Plan potentially issuing more shares in fewer years than previous equity compensation plans, this dilution headwind to Berkshire and all Coca-Cola shareholders will likely only grow worse.

In the 52 years you have been Chairman and CEO, you have not implemented such a dilutive compensation plan at Berkshire Hathaway, and it is unthinkable that you ever will. We do not believe it would be consistent with Berkshire’s long ingrained culture to support such a plan at any of your equity holdings, much less one worth nearly $16 billion. If the proposed 2014 Coca Cola Equity Plan were to be approved by its shareholders, the implication for investment returns in our country may be devastating.

We believe that approval of the proposed Coca-Cola plan will harm the returns of all Coca-Cola shareholders, including Berkshire. If the proposed plan becomes the model for subsidiaries within Berkshire, the financial returns for all Berkshire shareholders would be dramatically diminished. Similar plans implemented by more companies in the S&P 500 Index could starve index fund owners of their expected returns. Investors who vote for these excessively dilutive plans risk becoming enablers in the spiral of ever-higher executive pay.

With enough shares remaining under existing plans to function well for another year, Coca-Cola does not need a new plan at this time. Coca-Cola’s board of directors should take the time to rethink and refine the proposed equity plan in a manner that will be fair and reasonable from the perspective of both shareholders and employees.

We believe that Coca-Cola’s proposed 2014 Equity Plan is bad for Berkshire Hathaway, bad for Coca-Cola, and bad for the investment outlook for U.S. companies. This is a moment in time when America again looks to you to continue to stand up for what is best for our corporations and our country, just as you have talked about and done for decades. Coca-Cola and Berkshire shareholders, and in reality all of America, are counting on you to demand that shareholders be treated as partners instead of piggy banks. This is an opportunity to champion the true owners of American businesses – the shareholders.


David J. Winters, CEO
Wintergreen Advisers, LLC

The Coca-Cola Company’s proposed compensation plan isn’t especially dilutive compared to other compensation plans that you could find at leading American firms like Colgate-Palmolive and IBM. If Coca-Cola’s plan passes, and all the shares get issued to pay management, you’d be looking at dilution to the tune of one percentage point or so annually. In other words, if the company grows at 10% (organic growth + buybacks) the countervailing dilution will knock that figure to about 9%.

The problem is, if executives want to get paid, they’ll find a way to get paid. Even if this plan doesn’t pass, they’ll just increase the cash compensation component for employees and directors under the Coca-Cola umbrella. The real problem with compensation in corporate America is that comp committees have little incentive to reign in spending. Which guy (or gal) do you think is going to get asked to show up on comp committees across corporate America–the one giving out 25% annual raises without thinking about it, or the one that demands performance even for annual raises in the 5-7% range? If the largest shareholders had spots on the comp committees, you’d see much different results if you put the owners whose money is actually getting diluted in the position to determine executive compensation. Even though I think Coca-Cola’s compensation isn’t grossly out of line with what you’d find elsewhere among blue-chip America, kudos to David Winters for being a gadfly whose advocacy seeks to protect the integrity of each Coca-Cola share outstanding.


Originally posted 2014-04-23 15:46:10.

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3 thoughts on “Did You See David Winters’ Latest Letter To Warren Buffett About Coca-Cola?

  1. mjwrona says:

    Tim – We can all join Mr. Winters by voting against this equity plan on our proxies.  I already did.  Even if it is symbolic opposition, it is a start. 

    I have no problem with compensating the best executives.  And I certainly don’t want a government bureaucrat deciding what compensation should be, but for most executives, the compensation far outweighs their contributions.  Maybe if there is a good amount of opposition votes to this plan, corporate boards may start to take notice.

  2. scchan_2009 says:

    I officially “abstained” on the equity plan – my view is that the plan is not especially dilutive from Coke share perspective, but, on general, US senior executives are much higher paid than its European and Asian (even Canadian) counter parts. There are US companies in the US where pay is about 1/2-1/3 of Coke yet there are substantially smaller than Coke (so in that sense, they are even more outrageous than Coke).

    As a bit of comparison, here are the pay of some European and Asian companies:
    Unilever (UK/Netherlands, Paul Poleman) – About 10 million USD

    L’Oreal (France, Jean-Paul Agon) – About 11 million USD
    BHP Billiton (Australia/UK, Andrew Mackenzie) – About 6 million USD
    Toyota (Japan, Akio Toyoda) – About 1.5 million USD (!?)
    H & M (Sweden, Karl-Johan Persson) – About 1.8 million USD (!?)

  3. scchan_2009 says:

    Just one more data value:
    Nestle’s CEO is paid also about 10 million USD. 

    Since Nestle and Unilever are probably reasonably close cousin to coke in Europe, Kent is paid 3 times more than a comparable boss in Europe. Anyway, from the perspective of individual share holders, Kent’s package is not specifically damaging; however, Corporate America indeed pays really well. 
    Even at the lower end of pay: I took a pay cut when I moved from Florida to UK!

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