Disney Raises Prices Yet Again

Disney just announced, in what has become an annual tradition, that it is raising prices for Disneyland tickets 10.4%, such that the a single day Disneyland ticket will now cost $149, and annual passes will now cost a low of $399 to a high of $1,949. This is roughly in line with the typical Disney experience over the past generation or so, as Disneyland has raised its priced by 9.8% annually since 1993.

Disney has again raised the prices of attendance for its Disneyland-themed resorts at a double-digit clip. While this does put the dream out of a Disney vacation out of reach for many American families, it speaks to strength of being in the position of a DIS shareholders who gets to reap the rewards of these perpetual annual price increases.

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