Coca-Cola Stock: Why 2020-2030 Will Be A Better Decade

Over the past five years, Coca-Cola has been gaining an enormous competitive advantage of its peers. And it does not involve the sale and manufacture of the syrup concentrates for which it is famous. Instead, Coca-Cola has been getting stronger over the past five or so years by entering into distribution arrangements around the world with Dr. Pepper Group, Anheuser-Busch Inbev, Mondelez, and over 300+ regional producers of soda.

It is a story that involves everyone’s favorite topic: asset-intensive business models and the earnings that are reported to investors. Over the past few years, perhaps fueled by the rise of companies like Microsoft and Visa that can grow earnings very quickly due to a fixed-up cost business model that has very little cost for each additional consumer, it seems that every business has been trying to become less asset-intensive than it used to be.

As a consequence, most beverage companies … Read the rest of this article!

Buying Dividend Aristocrats: Patiently Making More Money

Dividend Aristocrats is the trademarked name that Standard & Poors uses for its list of companies that have raised dividends annually for 25 years or more. Needless to say, being able to not only part with cash, but a growing amount of cash, every year for the past quarter-century is an incredible accomplishment and is often a hallmark of the best businesses that have also outperformed the S&P 500 Index.

As a bit of a research project, I reviewed the histories of over 20 companies that are considered Dividend Aristocrats to determine both their long-term total returns and the number of years in which these stocks underperformed the S&P 500.

As you can see, even the best of companies spend a fair amount of time underperforming the index. If you were a holder of Colgate-Palmolive, which is one of the twenty best stocks you could have purchased in the entire … Read the rest of this article!

A Toast To Nike Exceptionalism

Get this: 73% of people who currently use Tide laundry detergent report that it was the detergent of choice in their household growing up. This is an important part of a business model–when you own a business that seeks to maintain the same customers for life, it is important to understand the source that creates the habit. When it comes to laundry, you buy Tide because your mom bought Tide. Most importantly, it suggests that the purchasing habits formed during youth are critical to business success because it becomes part of the invisible script that sticks with a person throughout life.

Take a look at smoking rates once the old guard tobacco companies were legally barred from advertising to high schoolers in September 1970. The smoking rates were 48% among “adult students” in 1970, and 42% among the American population at large. Fast forward to the end of 2014, and … Read the rest of this article!

Yes, You Have Enough To Get Started Investing

It is common to hear people say that they do not have enough money to start investing. I hate hearing people say this because it is not true. One of my favorite investment stories involves the life of Grace Groener. She worked at an entity that merged into Abbott Labs, and in 1935, she purchased three shares of Abbott Labs for $65 each (this would be roughly $3,000 in today’s money). As a result, the investment grew into $3 million by the 1990s and she ended up dying with an estate valued at over $7 million.

Now, I am not trying to tell you that you only need to invest a couple hundred bucks to end up with millions a couple decades from now. But what I am saying is that, when you work for a paycheck, you are engaging in an act that has very fixed terms as it … Read the rest of this article!