Rethinking Apple

Between 2003 and 2010, Blackberry saw its profits climb from $0.10 per share to $8.28 per share. The stock, which traded around $10 in 2003, hit a high of $148 in the summer of 2008. In a five-year time period, Blackberry was able to turn every dollar into $14.80. It only required a bit over $67,000 in 2003 to become a Blackberry (then, known as Research in Motion) millionaire five years later.

Today, Blackberry trades around $10 per share. It is as if the past twelve years never happened. The company paid no dividend. And, worst of all, you saw a mini-fortune come and go before your very eyes. This year, Blackberry is expected to lose about five cents per share for a company-wide loss of $26 million this year. That’s actually a significant improvement from the $700 million loss Blackberry experienced in 2013. Both figures are far cries from … Read the rest of this article!