Clorox: The Red-Headed Stepchild of Blue-Chip Investors


By the two most important criteria that make an investment a candidate for super long-term consideration (diversification and high-quality name brand products), Clorox would seem to be a dream holding. In addition to all the products that actually contain the word Clorox in its name, you also have a bunch of brands under the corporate umbrella like Pine-Sol, Kingsford charcoal, Glad trash bags, K.C. Masterpiece BBQ Sauce, Hidden Valley ranch dressing, those Brita water things, Ajax, Scoop Away, and on and on it goes.

In 2011, Warren Buffett said that the most important consideration when making an investment is pricing power. Specifically, he said, “If you have the power to raise prices without … Read the rest of this article!