General Mills “You Can’t Sue Us” Approach Ticks People Off, Won’t Work In Court

When you make a public strategy, there are generally four quadrants that cover the possible outcomes of your decision. You can do something that is socially popular, and against your self-interest. You can do something that is socially popular and against your self-interest. You can do something that is socially unpopular but in your self-interest. And, worst of all, you can do something that is both socially unpopular and against your self-interest.

It seems that General Mills has just adopted a strategy that falls into the “lose-lose” quadrant. For those of you who have been following the news, you have heard that General Mills has changed their legal notice strategy so that almost … Read the rest of this article!