When you make a public strategy, there are generally four quadrants that cover the possible outcomes of your decision. You can do something that is socially popular, and against your self-interest. You can do something that is socially popular and against your self-interest. You can do something that is socially unpopular but in your self-interest. And, worst of all, you can do something that is both socially unpopular and against your self-interest.
It seems that General Mills has just adopted a strategy that falls into the “lose-lose” quadrant. For those of you who have been following the news, you have heard that General Mills has changed their legal notice strategy so that almost anything you do to interact with the company will purportedly waive your right to sue them and force you into binding arbitration in the event of a dispute. If you like General Mills on Facebook, use their … Read the rest of this article!