You know what makes all of this finance writing about blue chips fun for me? The continuity of almost everything.
When I started writing for Seeking Alpha in 2011, I was saying the same things about Coca-Cola then that I am saying about it now. When you own 500 brands that generate $10 billion in annual profit across 200 countries, it’s not subject to a whole lot of change. You raise prices a dime here, cut costs a nickel there, buy buck a little stock, and voila, another 8% dividend increase. It’s just so. . . easy and obvious.
In some regards, it’s probably too easy. You hear people talking about buying Procter … Read the rest of this article!