Finding Stocks To Create Wealth Is Like Taking A Walk Through Wal-Mart

With the typical blue-chip stocks I discuss, the volatility is pretty limited. With the exception of the 2008-2009 Financial Crisis, you don’t really see Coca-Cola, Johnson & Johnson, Colgate-Palmolive, PepsiCo, and Procter & Gamble experience 50% declines in stock price. That is because everyone knows these companies are excellent and the earnings per share increase over almost every three-year rolling period.

I mention this for one reason—even though I write frequently about judging companies based on business performance rather than stock price fluctuations, the typical companies I discuss do not have wild swings in volatility because they are largely followed and most people with a steady pulse are aware of their excellence.

But … Read the rest of this article!