When I write finance articles, I aim to motivate anyone who seeks self-improvement about the opportunities available to them and the specific steps that are necessary in order to carve out a better life. Often, this leads to discussion of business ownership, as a long-term investment in a well-chosen investment can often provide you with the economic resources that will best help you fulfill your duties to your family, your work, and your other activities. Within this backdrop of general optimism, I also seek to strike a cautionary note so that expectations are calibrated appropriately.
GlaxoSmithKline provides a useful example of what I mean by expectation calibration.
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