Why Real Estate Listings Still Contain Exaggerations

In 1954, real estate agents acting on behalf of homeowners in California began including flyers attached to the yard signs indicating that their property was for sale.

When a home lacked curb appeal, the real estate agents that wanted to catch the buyer’s attention would attach written flyers promising better views inside.

To capture attention, these agents would use words like “spacious”, “comfortable”, “original vintage”, “luxurious”, “cozy”, “beautiful”, “paradise”, “classic”, “upscale”, and “charming”. The theory was that these adjectives would catch your attention enough to see if the inside lived up to the hype on the inside.

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