When I reached out to other writers in the financial space and asked them for advice on starting my site about a year ago, they all said, “Write an eBook.” Even though the words were typed out, I imagined they spoke in sort of a whisper, stylized after “Build it and they will come” from Field of Dreams.
Unfortunately, though, the “powers that be” quickly conspired against me as I met two immediate obstacles on the road to writing.
Like Ray Kinsella constructing his baseball diamond, I decided it was time to get to work and lock myself in the quiet of my study until I was able to produce something great that people would find useful.
Things got off to a rocky start.
First, I could not find a good platform through which to sell the eBook. Almost everyone goes through Amazon, but that did not appeal to me. Not only would I have to pay 30% to the tax man, but I would have to pay 30% of sales to Amazon as well. That wasn’t going to work. I could afford to pay a wife, but not a mistress, too. While looking for a way around Amazon, I came across the sales platform “Gumroad” which only charges 5% commissions and is a much more attractive option for someone that is going to drive their own traffic.
The second hiccup in my eBook writing process came a few days later: When I sat down to start writing, Murphy’s Law kicked in and I quickly racked up $3,000+ in car repair fees. I was walking around town for the week, not particularly focused on writing.
The idea of writing an eBook lay neglected until this past Christmas when I received something unexpected in the mail from a reader that had been following me since my early Seeking Alpha days: a $2,000 check. I was floored.
Calling the phone number provided in the note, I learned that the woman who sent me the check was a widow that had been saving almost $50,000 by firing her manager and shifting her portfolio to Exxon, Johnson & Johnson, Chevron, Colgate-Palmolive, Coca-Cola, Kimberly-Clark, Realty Income, Hershey, The Vanguard Wellington Trust, and many of the companies that are “old hat” for those of you who have been reading me for a while. I was thankful for the sincere appreciation that she had for my writings (how can you not feel love towards someone that says in a very real way “What you do daily means a lot to me”?), but I did not cash the check.
Instead, that moment put some gas in the tank and I finally put together my eBook “My Ten Largest Investments.” If someone has been reading my content for a long time and felt the need to give appreciation, the book has a “suggest the price” button that lets someone decide what they want to pay. If you have no desire to buy something, that’s cool, too: almost 99% of the content that I’ve written in life is available free of charge, and thanks to advertising on the website, there’s usually something new each day that you can choose to read for free.
As for the contents of the eBook? I wanted to write something that was short, crisp, specific, and timeless. It’s the kind of thing that you could sit down to read at 7:30 in the evening and have finished before you go to bed. In short, I list what I own and why, and go into a few pages of detail on each investment explaining why the company has the kind of business model that will be pumping out profits for its owners five, ten, fifteen years from now. I want someone to be able to pick up “My Ten Largest Investments” in 2035 and think, “Wow, what a great collection of blue-chip stocks.” If you’ve been enjoying my writing and want to see what I own, you can click the following to purchase “My Ten Largest Investments.”
Thank you for your support over these past three years,
Normally when I write about investing ideas, I hold little back. However, over the past year, I have come across seven companies that offer a high probability of being superior investments. These are companies with long track records of earnings per share growth well over 10% annually, steady management, entrenched moats and other competitive advantages, moderate or conservatively financed balance sheets, and current execution that suggests more wealth will be minted for shareholders in the year ahead.
This is my best stuff, and I think that someone who buys the eBook will be rewarded with useful insights that will provide fertile ground for further research. Most of the companies in the book I’ve never covered in any of my writing, and a few I have barely mentioned in passing. It was exciting for me to put this together because some of the companies that I had discovered have been rarely discussed in the financial media—one example in particular sticks out in my mind. I found a stock that has been compounding at 20% annually since 1989, and has only been mentioned on Seeking Alphathree times in the past two years. And it’s a billion-dollar company.
This is not an ebook telling you to buy Coca-Cola, ExxonMobil, Johnson & Johnson. This a book that identifies truly superior midcap (or on the small end of large cap) businesses and gives them each their fair due in a write up. The ideas presented are credible things that you could actually finding yourself buying and holding for long periods of time, and each of the stocks mentioned remained profitable during the worst of The Great Recession.
To purchase, click here: “The Sainted Seven Stocks For The Long Run.”
If you would like to see my ten largest investments, click here: “My Ten Largest Investments.”
If you are in the mood for a discount, you can purchase both as a bundle for the sale price of $19.99: “My Ten Largest Investments + Sainted Seven Stocks Bundle“.