Wow. The management team at Starbucks does not seem wedded to the public disclosure policy of “promise low, deliver high.”
At an investor’s conference in New York today, Starbucks unveiled very ambitious five-year plans for their investors.
They called for: 10% annual revenue growth, 15-20% earnings per share growth, and 5-8% same store sales growth.
It anticipates high revenue growth from its plans to open 5,000 stores in China between now and 2021, and it foresees extremely high earnings growth of nearly 20% because the coffee giant sees a total market of 1,000 “Reserve” locations across the United States where it can generate obscene profit margins by selling $10 coffee.