The Other Coca-Cola

Although most of you reading this are probably already aware of this fact, most people in the world are not: Shareholders of The Coca-Cola Company (KO) that buy a bottle of Coke off the Piggly Wiggly aisle in Atlanta are not entirely buying a product in they own. The syrup inside the bottle is entirely owned by Coca-Cola. But the bottle, or can, itself is produced by the The Coca-Cola Bottling Company, which has the ticker symbol: COKE. Every day, there are people intending to buy Coca-Cola–the one with the 50+ years of dividend increases–and inadvertently enter the intuitive ticker symbol COKE and purchase the bottling company instead.

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