A Decade In The Life Of A McDonald’s Dividend Investor

I wanted to a post in which I walked through the psychological side of investing where I could explain what it means to be a long-term dividend investor that focuses on profits rather than share price, and what ought to be going through your mind as you build wealth if this style suits you. I know ‘holding forever’ isn’t a style that fits the temperament of everyone, but I wanted to share the thought process for those of you interested.

For today’s lesson, we are going to go back in time ten years to 2004. At the time, McDonald’s was the most dominant fast food chain the world, much as remains the case today. Even a decade ago, McDonald’s had already established itself as a company with a track record of growing its dividend for almost three decades (and the reason there wasn’t a dividend before that is because McDonald’s was growing internally at 35% per year), owned extensive real estate holdings because the company values land almost as much as its fast food operations, and had unmatched brand equity mixed with low costs in the industry.

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