Warren Buffett and Charlie Munger’s Best Investment

Out of all the acquisitions that Buffett and Munger made together, the acquisition of See’s Candies in January of 1972 might be the most important, not necessarily because it was the greatest source of future wealth for the two of them, but because of the way it shaded their approach to investing.

In the late 1960s and early 1970s, Warren Buffett focused his investing on windmills, textile mills, dying department stores, and pump factories. These were dying businesses, but they followed the Graham school of thought that you can buy something so cheap before book value that you would be guaranteed a profit if you chose to liquidate the business and you’d have a good chance of doing extraordinary well even if the business showed modest improvement. If Bart had to go to the chalkboard and describe Warren Buffett’s investing style before the See’s Candies purchase, he would write, “Buy companies selling for less than book value” over and over again.

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The Nexus 7 Commercial With The Dying Dog Should Be Tweaked

 “Think how association, pure association, works. Take the Coca-Cola Company (we’re the biggest shareholder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don’t want to be associated with the funerals of presidents and so forth.” –Charlie Munger

http://www.youtube.com/watch?v=GLrfSLm9lPU

If I were running advertising campaigns for Google, I wouldn’t want my brand name associated with the image of dying dogs, even within the context of admirably visiting an ailing pet. The point of the commercial is to showcase the new features and functionalities of the Nexus 7—when the guy in the commercial learns that the flights to his home are full, he is able to verbally ask for directions home and learn of an Express Train route he can take.

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