A Subtle Investing Tip From Warren Buffett

For those of you who are aware of Warren Buffett’s long-time investment in Coca-Cola, you may know that he has turned a $1 billion investment in the late 1980s/early 1990s into 400,000,000 shares worth over $16 billion today, and that is not included a growing cash dividend that Buffett has received over the past 20+ years, which would make the returns on this investment substantially higher.

If you are a student of the dotcom stock market of the late 1990s, you may be aware of the absurd valuations placed on many companies, including large-cap blue chips that had moved well past their 20% annual growth days. In the case of Coca-Cola, the company traded at over 60x earnings for much of the 1998 calendar year. When a blue-chip stock that has a future earnings per share growth rate of around 10% gets investors willing to pay $60 for each dollar of profit instead of $20, you know you are heading towards trouble (because even if profits grow, you will get whacked by a justified drop in valuation as investors regain their sanity to pay about a third as much for Coca-Cola’s profits after the dotcom bubble as they were willing to pay during it).

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