I am excited. For the longest time, I have received encouragement from readers urging me to start some kind of subscription service with premium content. I’ve entered the occasional licensing agreement here and there with some newsletter writers that wanted to include some of my freely accessible articles on the site, but I have not done anything to offer my own subscription service.
The reason for my hesitancy is that I wanted to come up with truly exceptional content that would make people feel comfortable paying money for the service. I never could bring myself to charge people to tell them to buy Exxon or Hershey—those kinds of insights are nearly self-evident and can be found throughout the internet on just about any finance website you find.